A tribute to timeless rebellion

(1.0) Type

Creative Direction

Art Direction

Product Design & Development

Packaging Design

Cross-Brand Collaborations

(2.0) What I Did

Creative Direction

Art Direction

Product Design & Development

Packaging Design

(3.0) Work at & Year

Casetify, 2025

(4.0) Role

Art Director

Lead Designer

(1.0) Type

Creative & Art Direction

Product Design & Development

Packaging & Unboxing Experience

Marketing & Launch Campaign

Event & Retail Experience Design

Launch Events & Brand Activations

Cross-Brand Collaborations

(2.0) What I Did

Product Design & Development

CMF Direction

Packaging Design

Marketing & Launch Campaign Assets

Event & Experience Collateral

(3.0) Work at & Year

Casetify, 2025

(4.0) Role

Designer

Oasis x Casetify 2025 Launch

One Piece x
Casetify 2022 Launch

BRIEF

For the 2025 launch, CASETiFY collaborated with iconic British band Oasis to create a collection that pays tribute to timeless rebellion. The goal was to capture the band’s legendary spirit — unapologetic, raw, and loud — through tech accessories that blend nostalgia with bold, modern edge. The collection needed to resonate with both longtime fans and a new generation inspired by Oasis’ lasting cultural influence.

APPROACH

The design approach pays tribute to Oasis’s rebellious legacy through a clean, monochrome system packed with iconic visual elements — from vinyl pressings and cassette tapes to tabloid headlines and tour graphics.


Each piece is intentionally minimal, letting bold typography and music ephemera take centre stage. The CASETiFY formats become a curated tribute wall — functional, collectible, and unmistakably Oasis. Like the band itself, the collection is unapologetic, era-defining, and built to live forever.

💭 Thoughts on This Project


Product Design

It was such a joy to lead the design for this collab — especially to mark Oasis’s return in 2025. The process was smooth and genuinely enjoyable. I pulled together everything that makes Oasis… the iconic logo, vinyl records, lyric snippets, the duo’s portrait, cassette tapes — all the visual nostalgia fans instantly connect with. And of course, everything that can’t be missed went into the sticker case.


Also, the phone strap deserves a moment.

What’s more essential than keeping your phone safe in the UK? IYKYK :P

Without it? Well, don’t look back in anger.

A simple strap with the Oasis logo — your concert partner and everyday sidekick.


Art Direction

For the visuals, I wanted to keep things clean but full of feeling — a modern take on 90s music mags. Nostalgic, but sharp. Styled like a fashion editorial with just enough grit. It was all about finding that sweet spot between rebellion and refinement, and I think we hit it.


Special Thanks😽🧡

To the brilliant CASETiFY team — for making everything happen!