A Bold Tribute to Femininity Through Shape and Color.
(1.0) Type
Brand Identity
Custom Typeface
Packaging Design
Web Design
Illustration
(2.0) What I Did
Concept
Graphic Design
Packaging Design
Illustration
(3.0) Work at & Year
.oddity, 2021
(4.0) Role
Lead Designer
(5.0) Feature
Palette Mini Series No.9 Nature, Viction:ary
2022 Top Awards Asia, Winner
IMMI
BRIEF
Create a brand identity and packaging system for IMMI — a menstrual health initiative supporting girls and women in communities with limited access to resources. The design needed to balance accessibility and affordability with a sense of care and empowerment, celebrating the natural beauty and strength of the female body.
APPROACH
IMMI’s identity is rooted in connection, support, and shared strength — visually inspired by the powerful act of holding hands. A custom typeface was created for the brand, with bold, interlocking letterforms that reflect unity and care. Paired with accessible packaging, the system celebrates women — their bodies, their cycles, and their collective power.
