From Farm to Footnote.
(1.0) Type
Brand Identity
Packaging Design
Illustration
Art Direction
(2.0) What I Did
Brand Identity
Packaging Design
Illustration
(3.0) Work at & Year
.oddity, 2021
(4.0) Role
Designer
Cupping Room
BRIEF
Cupping Room is a specialty coffee brand known for its integrity — from sourcing relationships to the final cup. This rebranding project aims to develop a clear, structured identity that reflects the brand’s focus on quality, transparency, and craft.
APPROACH
Drawing from its meticulous process — from direct farm relationships to the precision of every pour — the design language embraces functional elegance. Bold typographic hierarchy, modular grids, and purpose-driven messaging work in harmony to reflect a brand that values intention over noise, substance over style.
The original identity of Cupping Room featured a monogram logo and a minimal visual system. While recognisable, it lacked the clarity, consistency, and character required to scale with the brand’s growth and adapt across evolving touchpoints.
