A Sustainable Brew Born from Bread.
(1.0) Type
Brand Identity
Art Direction
Motion Design
Packaging Design
(2.0) What I Did
Did everything, because the pitch
got rejected. Self-approved ;)
(3.0) Work at & Year
.oddity, 2021
(4.0) Role
Lead Designer
Bao Beer
BRIEF
EAST Hong Kong partnered with local brewery to create Bao Beer — a sustainable craft lager brewed with surplus in-house bread. Named after the Cantonese word “Bao” for “bread,” Bao Beer transforms food waste into flavour, offering a fuller body and rich, malty profile that sets it apart from typical lagers.
APPROACH
The Bao Beer identity draws from the soft, sculptural curves of bao buns and the effervescent texture of beer bubbles. The custom wordmark blends playfulness with craft, mirroring the brand’s essence — warm, bold, and circular by nature. It’s a visual homage to fermentation, transformation, and giving waste a second life.
CONCEPT
The logo concept is inspired by the soft, sculptural curves of bao buns and the lively, effervescent texture of beer bubbles — merging warmth and fermentation into a bold, playful form.
